03 — Creative Leadership & Agency Transformation
EY
Services
- Creative Direction
- Studio Leadership
- Brand Strategy
- Film & Animation
- Stakeholder Engagement
- Team Development
My key responsibility at EY was to help transform the in-house design studio into a fully integrated, digitally focused internal creative agency.
Studio Transformation & Leadership: Led the transformation of EY's in-house design studio into a fully integrated, digitally focused creative agency, managing a team of over 30 creatives across various disciplines (writers, designers, developers, animators, filmmakers).
Stakeholder Engagement & Collaboration: Partnered with the Head of Creative Services to expand team capabilities, trusted by Partners and other stakeholders from strategy through to creative production.
Creative Leadership & Project Impact: Developed creative concepts for C-suite global events, enhancing the studio's internal reputation and client base. Collaborated on an award-winning environmental campaign and elevated the film team to a world-class AV department.
Notable Creative Contributions: Led the creation of a business-critical disability and inclusion film 'Exceptional people, exceptional outcomes' for Ability EY and BMC Global's first animated marketing film.
Please note: Due to the confidential nature of my work at EY, I am unable to share all relevant examples here.
Purple Space Brand Identity
Art Direction
Animation Storyboard
Film Work
Marketing Films
EY Marketing Film
EY RCP — Animation & Stock Footage
As Creative Director, I collaborated closely with the scriptwriter and animator to shape the film's narrative and visual style. I also selected the final clips and provided direction for the sound design and to the voice-over artist.
EY Marketing Film
The Future of Finance — Bespoke Animation
For EY's first marketing animation, I collaborated closely with the global brand team, scriptwriter, and animator to ensure every narrative and visual element aligned with the client's vision. I also oversaw the final edit and directed the voice-over artist.
EY Marketing Film
EY Managed Services — Animation & Stock Footage
I collaborated closely with the marketing team, scriptwriter and animator to ensure consistency between the storyline, imagery, and EY's strategic direction. I also oversaw the selection of final clips and provided direction to the voice-over artist.
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