My Approach
Strategy that works.
Craft that lasts.
Two decades of creative leadership, bringing strategic thinking and hands-on craft to every project. Partnering with organisations to build brands, create compelling content, and solve communication challenges — always with a commercial mindset and an eye for what works.
"Great design and commercial thinking aren't opposites. That's the whole point."
Featured Projects
01 — Brand Identity & Creative Direction
KNOTT
KNOTT began as an idea — a feeling, really — about what it might mean to make something that lasts. Everything you see here grew from that: the brand, the collection, the words, the images.
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02 — Brand Strategy & Marketing
Britannicus Stone
My role was to create a modern brand for this established company. I developed marketing and communication strategies to enhance business growth and increase awareness of these rare and beautiful British stones.
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03 — Creative Leadership & Agency Transformation
EY — Ernst & Young
My key responsibility at EY was to help transform the in-house design studio into a fully integrated, digitally focused internal creative agency. I led the creative team of over thirty writers, designers, developers, animators and filmmakers.
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04 — Brand Creation & Strategy
Hunter & Jermyn
Hunter & Jermyn was born from my vision to unite the expertise of Simon Hunter and Mark Jermyn. With years of success in their respective companies, I saw an opportunity for something greater — a collaboration that could set new standards.
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05 — Rebrand, Art Direction & Marketing
Stone Theatre
As Creative Director, I assembled and led a team of creatives in the total on-and off-line rebranding for Stone Theatre. I also designed a range of sustainable marble products sold in high-end London design stores.
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Art Direction & Photography
Award-Winning Photography
Seeing the World
Differently.
Over the last few years, I've had several images shortlisted for the INOPERA Group Stone and Vision Awards and in 2023 I was selected as one of the four winners. This prestigious photography award sparks meaningful conversations about the use of stone and terrazzo in the modern built environment.
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Photography as Storytelling
This dynamic, hands-on workshop introduces participants to photography as a powerful tool for storytelling, communication and brand building. Through creative tasks and guided exploration, teams will learn how to see the world differently — and to capture it with purpose.
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Let's Build Something
Worth Remembering.
Whether you're building a brand from scratch, transforming an existing one, or looking for a workshop that changes how your team sees the world — let's talk.